Citibank: Citigold iOS App
As the Senior Art Director for the Citibank project, I helped develop a user experience and interface that showcases the bank's unparalleled service to Citigold customers through the Brave iOS app. Through insight gathering, customer journey definition, sketching/prototyping, and constant testing, our team was able to create seamless mobile experiences for flows like customer onboarding, money transfers, opening a new investment account, and customer support.
Role: Senior Art Direction at Fluid • Credits: Juliana Press, Nick Pierro