"How many other mobile-first, multi-country, multi-language, multi-currency, continuous-integration Salesforce sites preceded this one? None." - Ken Kralick, Head of Ecommerce at PUMA Group
In 2017, Fluid teamed up with Puma to relaunch the new evolution of PUMA.com - the first ever site built on Salesforce Commerce Cloud's Mobile-First Platform. As the Senior Art Director, I worked intimately alongside our lead UX designer, engineers and PUMA product owners to modernize and refresh the look and feel, introduce a new modular design system, optimize the navigation, search and country selector, and seamlessly integrate a true single-page checkout for multiple currencies.
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Role: Senior Art Direction at Fluid • Credits: Juliana Press, Tember Hopkins